Programme

Day One | Day Two

Agenda

Day One: Wednesday 6th July 2005

08.30
Delegate registration and coffee

09:00
Opening remarks from the Chair:
Roland Montagne, Head of Broadband Practice, IDATE

09.05
Opening keynote: making broadband into a profitable channel for delivery and uptake of content and services – challenges and answers from the operator perspective

• Drivers and inhibitors for broadband uptake from an operator’s perspective
• OPEX / CAPEX evaluation when deciding what broadband technology solutions to adopt to maintain guaranteed Quality of Service
• Assessing and justifying the major costs involved in building a Triple Play enabling network
• Predicting how Triple Play will alter the revenue model for fixed line telcos

09.40
DSL focus: Triple Play service via copper

• ADSL2+ and multi-pair bonding
• VDSL2 from Fibre to the Node
• IP with Quality of Service Networking

Thomas Starr, Vice President of THE DSL FORUM & Lead Member of the Technical Staff, SBC LABORATORIES

10.15
Evolving access networks

• Understanding current network situations
• Identifying migration paths in wireline broadband networks:
• From high-speed internet to Triple Play
• From TDM voice to Voice-over-Broadband
• From copper to hybrid copper -fibre to all optical networks
• From ATM to packets
• Adding wireless connectivity to wireline broadband networks
• Building the evolving network architecture
• Overcoming challenges and hurdles
• Reviewing real life examples

Ran Avital, Associate Vice President, Solutions Marketing, ECI TELECOM

10.50
Morning refreshments

11.10
Commercial drivers and early lessons from Telefónica ’s new TV over ADSL service: Imagenio

• Addressing growth to maintain leadership
• Defining a truly differentiating offer: the real personal TV
• Early lessons and operational challenges

Carlos Morales, Marketing Director – Residential, TELEFÓNICA DE ESPA ñA

11.45
Building smart broadband networks for profitable services

• Service provider challenges
• Overcoming the challenge - the needs
• Converging networks and services for sustainable operational competitive advantage
• Deliver groundbreaking and profitable services
• Beating the time to market

Marco Wanders, Chief Marketing Officer, REDBACK NETWORKS

12.20
Making broadband into a profitable channel - the challenge and answers from the business & IT consulting perspective

• Dream or reality? A flexible IP-enabled infrastructure with seamless operations to provide IPTV, Video, Voice, Games and more
• Scalability, reliability, modularity, security and speed - the issues once you've decided to proceed
• How to provide a base service with which to build enhanced services for value add and increased ARPU
• No application is an island - how integration with the rest of your organisation is key

JD Zeeman, Director, Global Communication Sector, IBM

12.55
Lunch

14.00
The analyst perspective: segmenting the broadband services markets

• Showing approaches you can use to identify the most profitable focus for network and market investment:
• Geographical: estimating take-up by ‘broadband neighbourhoods’
• Sector: new methodologies for scaling and locating the business market
• Socio-economic: what makes a broadband-friendly family – and where is the digital divide?
• Lifestyle: how can broadband marketers differentiate between the different groups?
• Applying these approaches to estimate potential take-up for broadband service offerings such as online gaming, music downloads and video on demand

Tim Johnson, Chief Executive, POINT TOPIC

14.35
Benefits and challenges of TV over DSL – how can it be positioned versus cable, satellite and DTTV ?

• Positioning DSL alongside other broadcast media options
• Challenges of a successful TV over DSL service
• What business model should or could be adopted with content providers?
• Differentiation strategies

Guillaume Lacroix, Director, Innovation, NEUF TELECOM

15.10
Impact of Triple Play on the IP backbone

• Triple Play drivers
• Requirements to transport Triple Play
• IP Backbone support for Triple Play
• Readiness timeline for backbones to transport Triple Play

Jean-Claude Geha, VP, Head of Networks, TELIASONERA INTERNATIONAL CARRIER

15.45
Afternoon refreshments

16.00
Innovative network solutions for Triple Play services in a competitive telecom environment

• VDSL2 enabled Triple Play services: justifying the investment in VDSL2 as opposed to ADSL2+
• Lowering network complexity and CAPEX / OPEX optimisation with VDSL2 by leveraging the Ethernet advantage
• Enabling End-to-End Class of Service differentiation in a Triple Play service environment
• Case study and lessons from the field

Erich Zahnd, Vice President Technology Strategy, SWISSCOM

16.30
IP-TV delivery – challenges and success factors

• Delivering a full scale entertainment paradigm to the viewer – challenges and success factors
• Telco IPTV operation growth plan, from expanding the service to enriching the service
• Real-life experience – conclusions from some of the largest Triple Play offerings to date

17.00
Image: the new broadband frontier

• Image as the key differentiator and the value creation driver for fixed and mobile broadband
• Image as a key driver for fixed / mobile and internet convergence
• Image as the core of the multiplay strategies

Denis Guibard, Vice President – Video Telephony, FRANCE TELECOM

17.30
Establishing and guaranteeing the Quality of Service necessary for video services

• Drawing up a model for a network with the capacity and robustness to maintain quality for diverse service demands
• Allowing for scalability and adaptation to developing levels of usage and service expansion
• Comparing network scenarios to identify the main bottlenecks and potential weaknesses that would impact on Quality of Service

Mario Mella, Network Planning Director, FASTWEB SPA

18.00
Panel discussion: expanding the scope of services over broadband - what new revenue streams could be accessed?

• What range of offerings could be exploited once the voice / video / data package has been accepted by a mass audience?
• Are there clear demographic and geographic trends visible in the potential audience for Triple Play usage? Where is the most valuable market?
• What network developments and changes would be necessary to allow each potential new product?

Phil Holmes, CTO, BT EXACT
Thomas Starr, Vice President of THE DSL FORUM & Lead Member of the Technical Staff, SBC LABORATORIES
Mario Mella, Network Planning Director, FASTWEB S.P.A

18.30
Closing remarks from the Chair.

18.40
Dinner sponsored by ECI Telecom

Day Two: Thursday 7th July 2005

09.00
Opening remarks from the Chair:
Tim Johnson, Chief Executive, POINT TOPIC

09.05
Opening keynote: a CEO perspective on providing full service over varied technological channels

• The importance of premium content and offerings
• The future of voice as a commodity
• The place of mobility within the full customer service
• Technology as a permanently evolving means to provide services to customers

Zeinal Bava, CFO, PORTUGAL TELECOM, Chairman PORTUGAL TELECOM MULTIMEDIA and CEO, TV CABO

09.40
BT’s vision of DSL based services in the UK

• Reviewing the current BT broadband offerings
• Identifying services that require higher bandwidth
• Reviewing the applicability of ADSL2+, VDSL and fibre
• Frequency planning and interference

Phil Holmes, CTO, BT EXACT

10.15
Interactivity & content: the new challenge for broadband operators

• What is the right content offering for broadband operators?
• Keeping the customers tuned to your services
• Interactivity: content-related and peer-to-peer

Dr. Enrico Bagnasco, Head of Service and Platform Innovation , TELECOM ITALIA LAB

Morning refreshments

11.10
Maximising broadband revenues with a broadband portfolio approach and a value added services strategy

• Delivering range of price, speed and service tiers to maximise penetration and revenues
• Going beyond transport – value added service evaluation and delivery strategies for large numbers of small audiences
• Bringing it all together – acquisition and retention impacts of applications and services

Michael Bowling, Vice President Data Product Management Consumer / Small Business, BELLSOUTH

11.45
Voice over Broadband networks

• Understanding Voice-over-Broadband applications
• Comparing different solutions:
• VoATM versus VoIP versus channelised voice
• Voice-over-DSL versus Voice-over-Fibre
• Centralised gateway versus distributed gateways
• Identifying optimal voice termination points
• Upgrading existing networks to Voice-over-Broadband
• Implementing evolving network solutions to support future migrations
• Overcoming challenges and hurdles

Ofer Reviv, Vice President Marketing and Sales Support, ECI TELECOM

12.20
Digital Disney: a studio's perspective on successful commercial broadband services and content provision

• Content provider’s view on:
• Contractual arrangements, billing operations and profit sharing
• Digital Rights Management
• Presenting the Disney broadband strategy including services and offerings and the position of telecom operators within this strategy
• Stating the best technological basis for our services:
• Fibre networks to support everything with ADSL2+ being acceptable
• Does VDSL2 offer any benefits?

Myles Macbean, Vice President – Technology and Operations, WALT DISNEY INTERNET GROUP INTERNATIONAL

12.55
Lunch

14.10
Building your own IPTV head-end: video components, telco requirements and potential obstacles

• Pros and cons of having your own head-end – what are the alternatives?
• What the components within such a system?
• How much time will it take until you are ready for streaming?
• What is a telco grade video system?
• What are the operator’s operational efforts involved?
• Case studies from telco companies who made it

Uzi Yahav, VP Marketing, IPTV Business Unit, OPTIBASE LTD.

14.45
Key success factors on the road to Triple Play: operators must excel in video broadcasting to win the battle over the digital living room

• Providing an extraordinary user experience for rapid service takeoff and increased usage
• Delivering the right applications mix for attracting subscribers, meeting their demands, and enhancing profitability
• Making TV central to subscribers' lifestyle with home media solutions
• Deploying a future-proof architecture:
• Level of scalability required for serving emerging markets
• Smooth service delivery for ongoing innovation
• Staying ahead of the innovation curve via openness to best-of-breed solutions
• Owning the service via full control over the user interface and experience

Sefy Ariely, EMEA Regional Director, ORCA INTERACTIVE

15.20
Afternoon refreshments

15.40
Digital media distribution in the home

• Delivering secured media content in the home with Windows Media Technologies
• Computing industry role in the home media ecosystem: Media Center Edition and Windows Media Player
• Challenges and opportunities with content protection technologies such as Windows Media DRM

Xavier Bringué, Group Manager EMEA / Latin America, Windows Media Division, MICROSOFT CORPORATION

16.15
Personalised broadband: the key for advanced service delivery

This presentation will be based on the strategic work from the Operators’ p1401 project (www.eurescom.de) and the achievements of the ongoing EU FP6 projects, particularly ePerSpace (www.ist-eperspace.org)

• What are the requirements for the home infrastructure?
• How can a residential gateway be brought to the mass-market?
• Learning from the success of GSM - Personalisation and seamless access:
• Personalising broadband: how can it be achieved?
• Roaming in the home: Opening the wireless access to everyone

Dr. Josef Noll, Research Manager, TELENOR R&D

16.50
Vonage closing case study: our introduction to consumer VoIP

• Review of consumer VoIP
• VoIP growth
• Innovations in broadband telephony
• Hurdles in the delivery of VoIP services

Louis Holder, EVP of Product Development, VONAGE HOLDINGS CORP.

17.25
Closing remarks from the Chair and close of conference

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